In this project it was proposed to redesign a juice extractor, starting from an existing product (Philips Daily Collection HR1823). In the first phase the appliance was analyzed, through the study and the technical representation of all the components, in order to better understand its working principles. Through a market analysis and the gathering of users' opinions, a project brief was drawn up, which highlighted the main problems of the product. These include the form and the difficulty of use and cleaning. In the last phase we tried to solve them, through the redesign of the product.